|
YES, THIS DVD IS FOR YOUR CUSTOMERS! |
EFFECTIVE MARCH 2010: ALL PURCHASES MUST BE MADE OVER THE PHONE AT 1.800.300.9975
Clothing Care: The Clothing Doctor’s Secrets to Taking Control! This DVD flatly states “That drycleaners should be called fabricare
specialists because most cleaners do more than just dryclean.”
I spent 6 months writing, performing and producing this DVD. It is the first and the only clothing care DVD ever made for consumers. To do this, I scoured 200 articles I’ve written on clothing care, reviewed a thousand emails from consumers, and then compiled a list of the best and most urgent issues. This data supplied me with lots of ammunition for this 110 minute DVD … Click the DVD cover to buy or inquire.
I make this DVD available to drycleaners because it is the most informative product available to consumers. It shares insights on virtually every clothing-care calamity, for both washable and dryclean-only clothing. And, because it will help your business ... It's been said that, "An educated consumer is the best kind of consumer." This doesn't statement rings truer for any other industry except health care.
Most importantly, this DVD goes further than any other attempt by our industry to teach people how to navigate clothing care and how NOT to ruin clothing, discussing subjects such as:
- How to pick the right drycleaner for their needs
- How to assess the drycleaner’s skills
- How to treat stains, so they don’t limit the drycleaner’s chances of saving the garment
- Why NOT to use water or club soda on oily stains
- Why men should NOT wear dress shirts more than once and expect 100% soil removal
- Why continued use of heavy starch reduces the life of shirts
- And to further empower … How to wash, bleach, and remove stains at home
As I mentioned earlier, drycleaners have taken more than their fair share of abuse from the media and consumers ─ with very few spokespeople defending our industry to mainstream America. I know this DVD will go a long way to bring this message to our many quality-conscious drycleaners.
|