The Clothing Doctor's 99 Secrets to Cleaning & Clothing Care
Your customers will love this 28 page guide book!
Testimonials
"One of our top priorities in the garment care business is to educate our customers. When we try to explain a problem after it occurs, customers generally perceive us as making excuses. But if the customer is aware of the problems a cleaner faces before the problem occurs, he or she will be much more understanding. We include a copy of Steve Boorstein's book, '99 Secrets,' in our New Customer Welcome Package. I feel Steve's book is a good beginning to this educational process, pointing out the areas a consumer should be aware of. It is a small investment in the beginning of what will hopefully be a long, mutually beneficial relationship with our new customer."
Jeff Kitto
Parkwoods Cleaners
"Mr. Boorstein has provided us with the 'missing link' to help us educate our customers. I've been ordering hundreds of copies of this little book for the benefit of our customers. It has been a huge benefit to our business as well."
Mike Monaghan
Continental Cleaners
About "99 Secrets"
Written for your customers – and to promote the drycleaning industry – this 28 page guide provides advice and insights on care and cleaning, so your job becomes easier! Teach customers about fabrics, care labels, shirts, silks, sweater care, pill balls, editing closets … destroying myths about cedar!
Drycleaners and retailers are buying “99 Secrets” in boxes of 100-1000. They are inexpensive enough to give as a gift for the Holidays or as a hand out at the counter and on route. And because of the low cost to you, it can also be sold to customers at a good profit. You can also put your Logo on the back lower area!
Custom Printing & Logos
You can also order a “Vanity” run of 1000 or more with your printed logo and name on the front. Or you can “ink stamp” or apply foil labels to the back of the book in the lower open area. (Ask about our very reasonable custom printing fees.)
This book supports drycleaning and suggests many ways for customers to use your services. Remember, an educated consumer is good for your business.
“99 Secrets” contains insights about …
* Fabrics
* Reading Care Labels
* Becoming a Smart Shopper
* Men and Their Shirts
* Men and Their Neckties
* Editing Your Closet
* Destroying Myths about Cedar
* Stain Emergencies
* Closet Care & Storage
* Becoming a Smart Shopper
This book is a fast read and suitable for CSR’s, managers, and route drivers.
Selling at the Counter
This book sells itself at the counter. With the generous markup, you can offer your CSR’s a commission on each copy sold. Display a copy in your call office. It also makes a very affordable “calling card” and hand out for retail seminars at clothing stores.
99 Secrets 